Thinking shaped
by doing.

Notes on building marketing systems, testing deliberately and measuring the outcomes that matter.

Creative testing · 12 min read

The One-Second Decision: What I Learned Testing B2B Creatives

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From Guesswork to Genius: How to Get Maximum Value from Marketing Data and Automation

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Awareness vs. Lead Generation: Different Jobs in the Same Marketing System

Read article User acquisition · 8 min read

Using Creative Assets to Influence Network Distribution in Google App Campaigns

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