Strategy
Defining the direction, channel mix and measurement framework around a clear business goal.
Marketing strategy.User acquisition.Marketing Automation.
From marketing strategy to execution - driving B2B and B2C growth across digital campaigns and marketing technology.
Get in touch
About me
I enjoy the work that turns marketing strategies into action.
Finding the right focus, defining and reaching relevant audiences, and using data to make informed decisions and improve performance. On this page, I share the approaches, experiments and lessons that have shaped my work.
Learn more about me01 / Expertise
From attention
to business value.
User acquisition
Driving smarter B2B and B2C acquisition through paid marketing, creative testing and audience insight.
Automation
Turning marketing signals into useful actions through data, lead management and reporting.
02 / Experience
From strategy
to results.
03 / Marketing, tested